Understanding the trajectory of technological innovation in computing, digital communications, and data ' from its inception to evolution and future projections ' offers a strategic lever for optimizing customer lifetime value. By aligning our offerings with customer preferences and motivations, we can not only drive initial purchases, but also cultivate lasting relationships, fostering repeat engagement and unwavering loyalty over the long term. Hear how Niki Kouri, a financial services veteran has been driving customer centricity in large organisations.

Speakers:

Moderator: Karlyn Carnahan, Head of Insurance - North America, CELENT
Niki Kouri-Maglaras, Chief Digital Officer of International Businesses, Prudential Financial