Rima Safari is a Partner with PwC's Consulting practice and has over seventeen years of experience collaborating with top tier insurance and financial services clients on Strategy through Execution efforts. Rima serves as a trusted advisor for several Group Insurance executives and her expertise lies in leading business driven digital transformations such as customer experience strategy, insurance modernization across claims, policy administration etc., data exchange & API connectivity, application rationalization, operational process improvements, and IT cost optimization. Rima also leads our thought leadership and offerings around the applications of Generative AI in Insurance to drive growth, a better customer experience & operational efficiencies. Rima has significant expertise in the disability & absence management space. In 2021, Rima was recognized and awarded among the "Top 50 Outstanding Asian Americans in Business" by the Asian American Business Development Center.