Lisa Bowden is the Global Industry Marketing Manager of Insurance at ServiceNow. With over 15 years of marketing experience, Lisa immersed herself in the insurance industry and is fascinated by the current era of dynamic technological trends driving carriers to adapt operating models, products, and core processes to a new reality. She joined ServiceNow because she genuinely believes the Now Platform has the power to make the world work better for everyone in the insurance industry. She is committed to showcasing transformation through meaningful customer experiences, diverse stories, and inspiring real-world results.