José Eduardo Rangel is CEO and co-founder at Diretrix.on, the first insurtech to use bigdata analytics for underwriting in the Brazilian insurance market. An entrepreneur for almost 10 years in products that use Data Intelligence, he has been working with this technology since 2001, when he participated in the construction of the data market in Brazil and the development of a startup, which was sold to Experian when it arrived in Brazil. He led technology team for Experian Brasil's Marketing Services Business Unit for over 5 years, before co-founding Diretrix.on. Computer Scientist and postgraduate in Software Engineering from Universidade São Judas Tadeu (USJT) and MBA in Business Management from Fundação Getulio Vargas (FGV)