Jeff Piotrowski serves as Market Leader, Insurance at Verisk Marketing Solutions (fka Jornaya). In his role, Jeff culls from almost a decade of experience working with the nation's top insurance providers across P&C, Life, and Health, with a focus on the use of data to drive exceptional, safe, and efficient customer experiences. Jeff leads buying journey research studies at VMS and his work has been published in various industry trades. Jeff speaks regularly at industry events; he is also a member of the Society for Insurance Research and the Life Insurance Direct Marketers Association. Jeff is graduate of the Smeal College of Business at the Pennsylvania State University.