Jeff Piotrowski

Marketing Solutions Lead
Jeff Piotrowski serves as Market Leader, Insurance at Verisk Marketing Solutions (fka Jornaya). In his role, Jeff culls from almost a decade of experience working with the nation's top insurance providers across P&C, Life, and Health, with a focus on the use of data to drive exceptional, safe, and efficient customer experiences. Jeff leads buying journey research studies at VMS and his work has been published in various industry trades. Jeff speaks regularly at industry events; he is also a member of the Society for Insurance Research and the Life Insurance Direct Marketers Association. Jeff is graduate of the Smeal College of Business at the Pennsylvania State University.

Sessions by Jeff Piotrowski

02:00 PM - 02:50 PM
Property Track: Islander C 

Property Insurance:  Building Digital Footprints on Solid Ground Presented by Verisk 

Policyholders want property insurers to be tuned to their specific needs and deliver a fast customer experience, no matter where they are in their journey – shopping, buying, or submitting claims. Our panelists will discuss the benefits of tapping into the digital footprints of property, people, and environmental factors throughout a property insurers’ value chain:  marketing to underwriting to claims.   Included will be discussions on how to operationalize identity and signal data to understand if their property policyholders are shopping around; what the secret is behind actually accomplishing straight-through processing in underwriting and claims; and the importance of intertwining risk mitigation into workflows while also keeping up with the pace of fraudsters’ adaptation. 

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