The pressure for insurers focused on the middle market is at an all-time high. The market is crowded with new entrants resulting in increased acquisition costs. Inflation is impacting consumer behavior and shoppers are much more discerning with their dollars. These external factors can impact margins. iptiQ has a variety of solutions in place to help your business optimize every step of the journey from marketing and sales support, to lead conversion maximization, to back-end policy administration services. In this session, we’ll discuss the trends we see shaping the market and how our solutions can help your business grow.