CEO & Co-Founder
Jake Bass, a serial entrepreneur with a background in life insurance sales, founded Vie to address the restrictive nature of policy loan regulations. With his extensive entrepreneurial experience and exceptional leadership skills, Bass leads Vie's brilliant team with unwavering innovation and steadfast support. Recognizing the pressing need for a transformative solution, Bass has assembled a group of exceptional minds at Vie. Together, they strive to push the boundaries of the industry, introducing pioneering technologies and revolutionary ideas. By maximizing accessibility and flexibility in policy liquidity, Vie aims to empower individuals to make the most of their life insurance policies. Under Bass's visionary guidance, Vie is poised to redefine the way consumers utilize their policy. Aside from Vie, Bass is recognized as a Forbes Business Council Member and serves on the Board of Trustees for the Flatonia Independent School District.