Jaimy Szymanski is a research analyst, author, speaker, and advisor, focused on organizational change brought by digital disruption. Zeroing in on the impact of technology on customer experience (CX) and behavior, Jaimy advises corporate leaders in managing digital transformation efforts to reach evolving consumers and employees. Her recent coverage areas include CX automation, AI and machine learning, digital identity, the “future of work,” DEI initiatives, corporate innovation, AR/VR, and distributed autonomous organizations. Jaimy is the founder of San Francisco-based technology research firm Kaleido Insights. During her career, she has worked with AARP; Cisco; Facebook; Google; Hallmark; HBO; Intel; John Deere; LinkedIn; Nestle; and Save the Children International. She is the co-author of Content: The Atomic Particle of Marketing, co-host of the Hype Hazard podcast, and is a TEDx speaker on data stewardship and marketplaces. Her research has been covered by USA Today, Mashable, Forbes, Inc., Huffington Post, Entrepreneur, Venturebeat, CMS Wire, and more.