Jag grew up in Bombay, India and studied computer science before kicking off his career as a software engineer. After moving to the US and transitioning into Product Management, he began pursuing his MBA from Wharton while working at McKinsey and eventually moving into its strategy consulting practice. Over 10 years later, he decided it was time for a change and pivoted into working for a VC firm within India. Inspired by his experience in the entrepreneurial space, Jag founded Certa in 2019 with help from Techstars and angels. Today, Certa has raised a $15m dollar Series A led by Point72 ventures.