CEO & Co-Founder
Ivan is the co-founder and CEO of Wuuii/Madronus where he leads Product and Operations. At Comcast, iControl Networks, and So Cal Edison, he increased the development and adoption of Internet of Things devices and services in smart home and smart grid through product and business development roles. He co-authored two IoT standards, including the primary progenitor of the new Matter protocol, and served on the boards of industry consortia. As director of product development at Comcast, Ivan brought home automation products and services to Xfinity’s 28M residential Internet customers.
His current mission to create insurable communities and healthy forests started as a self-study project in 2018 after wildfires destroyed thousands of homes in Sonoma County and Paradise, CA. This crash course included reading scores of research papers and interviewing dozens of insurance insiders, academics, policy makers, contractors, timber operators, ecologists, foresters, and property owners around the country to understand the challenges that could be addressed through better technology.
Ivan is an NFPA Certified Wildfire Mitigation Specialist and Wildland Firefighter (FFT-2). He serves on the Board of Directors for a Sonoma County fire safe council, looks forward to participating in prescribed burns after the first rain this Fall, and enjoys trail running and snowboarding.