Hanna grew up in the life insurance industry as both her parents were life insurance agents. She founded a financial planning agency in 2014 focused on helping affluent families and businesses build tax efficient assets and protect their legacies. She and her team placed over $2B of life insurance coverage, mostly through life insurance wealth accumulation policies. In 2019, she and her cofounder started Amplify with the mission of building the first digital and customer-centric life insurance platform focused on helping customers build wealth and protect their families.