Geoff Wylde is VP and General Manager of Oura's Health and Human Performance business unit. He is responsible for leading Oura's innovation and partnership strategy to serve a range of enterprise organizations with the same goal – empowering people to be proactive about their health and reach their full potential. In this role he's forged partnerships across a range of industries including women's health, professional sports, digital health and fitness, insurance, and government. Geoff initially joined the company in 2021 as Chief of Staff to the CEO and he has been an Oura member since 2019. Prior to Oura Geoff worked at the World Economic Forum leading public-private collaboration on societal challenges relating to connected technology and public health, and at PricewaterhouseCoopers as a strategy advisor to technology companies.