Camila Serna

Head of Digital Acceleration
Camila is a digital strategist focused on Chubb’s global digital business agenda, planning process and program management. She ensures the integrity of deliverables and collaborates with Regional Digital Heads, Product Owners and technical, analytical, and operational teams around the world to prioritize enhancements to Chubb Studio, the company’s digital product integration platform. Prior roles at Chubb include VP of Risk Accumulation leading solvency assessments and stress testing, VP of Corp. Strategy simultaneously managing multiple large strategic projects with impact on major divisions or functions. Before Chubb, Camila worked for Oliver Wyman specializing in P&C growth strategy, market research, underwriting effectiveness, and predictive analytics for large multinational insurers. She also worked for Progressive Insurance, where she held roles in competitive analysis, pricing and marketing and she worked both in the personal agency and commercial auto divisions including on the launch of commercial auto in New Jersey and Massachusetts. She holds a M.S. in Operations Research from Case Western Reserve University and a Bachelor of Science in Industrial Engineering from Universidad de Los Andes. She completed Carnegie Mellon’s CDigitalO, and UCLA’s Women Leadership Institute programs.

Sessions by Camila Serna

04:00 PM - 05:00 PM

The Evolution of Embedded Insurance

Embedded insurance is the seamless service for a customer’s digital lifestyle, delivering an omnichannel strategy through an invisible and hassle-free distribution method. Products will not be oversold but promoted at the right time or point of purchase. Embedding insurance in 3rd party services is not news in insurance. What’s new is the breadth of options to partner, the digitization of the experience, and how products are tailored to micro-segments of clients and needs. Insurance is embedded in the customer’s journey, making it relevant at point of need or purchase, or even as an invisible function. This additional service layer provides opportunities for insurance to serve customers and gain new monetization channels. Embedded insurance opens an opportunity to untap the potential of a market worth over $700 Billion in Gross Written Premiums by 2030, or 25% of the total market worldwide. In this discussion, we’ll learn how key stakeholders of the insurance industry are reconfiguring themselves as they reshape the way insurance is sold.

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