Assaf is a recognized expert on predictive analytics and data insights with more than 15 years of experience building scalable consumer-facing digital products. As the Co Founder, & President of Sproutt, Assaf leads the company’s product and business functions. Previously, Assaf was Chief Insights Officer at Amobee, a Singtel wholly owned subsidiary. Prior to that Assaf was the co-founder and Chief Operating Officer of Kontera, a big data marketing technology provider. Kontera was acquired by Singtel in June 2014 for $150 million. Assaf received his BS. in Computer Information Systems from San Francisco State University and his MBA from the Kellogg School of Management and Tel Aviv University.