Chief Marketing Officer
Andrea Collins is a Chief Marketing Officer (CMO), specialized in building brands with memorable and impactful company narratives, growth driven performance teams and breakthrough communications practices. Andrea has built and scaled marketing programs for high-growth tech companies, including PolicyGenius, Hippo Insurance, Flyhomes, Seamless.com and Betterment. She is currently the CMO of Cowbell, a leading cyber insurance provider based out of Pleasanton, CA.
Most recently, Andrea led Flyhome's marketing, guiding the real estate and mortgage company through a major rebranding and marketing reorganization. Through her work she drove acquisition costs down by 50% YoY including shrinking the company's cost per lead by 2X QoQ.
Prior to that, Andrea founded Hippo Insurance's marketing team and practice area which solidified the direct-to-consumer insurtech as a national home insurance brand. In just under 5 years, she developed the company's brand, performance marketing, product marketing and communications divisions, developing creative, and multi-channel marketing campaigns that grew the customer base to nearly half a million customers across 37 states, and drove the company into the public markets in 2021 (NYSE: HIPO).
Andrea regularly speaks about measureable and story-driven marketing at marketing, fintech, insurance and startup conferences hosted by AdWeek, AdAge, SXSW, Insurtech NY, Insurtech Connect, Techcrunch, and the Wall Street Journal and has won awards and accolades for her work including 2020 Top 10 Women in Marketing by Financial Technology Journal and 2021 Top Brand Marketers to Watch by Brand Innovators and the 2023 Inman Marketing All Star.