Office of Strategic Planning, SVP
Lincoln Financial Distributors
Aadil Lokhandwala is Senior Vice President, Office of Strategic Planning for Lincoln Financial Distributors (LFD), the wholesale distribution and marketing franchise for Lincoln Financial Group. In this role, he provides executive leadership over LFD’s strategic and transformative initiatives to increase distribution effectiveness, expand distribution reach, leverage data and analytics to drive results and grow sales across product lines. He is responsible for ensuring LFD’s value proposition is aligned with and reflected in Lincoln’s overall strategy. Aadil also leads LFD’s Data & Analytics and LFG’s Consumer Insights teams, integrating data across our consumer and distribution markets to drive distribution effectiveness and shape how Lincoln’ builds go-to-market strategies. These teams are at the forefront of integrating predictive analytics and data-science capabilities into the day-to-day functions of LFD. In addition, he is the head of LFD’s Strategic Partners of the Future, a growth initiative focused on expanding Lincoln’s distribution reach through partners with digital selling platforms. Aadil joined Lincoln in 2008 through its Professional Development Program for high-potential college graduates. In his 15 years at Lincoln, he has worked across multiple business units in roles with increasing responsibility in marketing and research, product development, financial planning and strategy. He is a member of Lincoln’s Corporate Leadership Group and the former chairman of Lincoln’s Asian American Business Resource Group, assembled to represent the perspectives of a diverse constituency and identify opportunities to enhance Lincoln’s brand and market presence. Aadil earned a bachelor’s degree from Bentley University and an MBA in Marketing and Strategic Management from Villanova University. He completed the Securities Industry Institute Executive Education Program from The Wharton School, University of Pennsylvania.