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ITC Vegas

April 18, 2023

Commercial Sustainability

Why Data, Analytics, and Ethics are critical for success today.

The Alchemy Crew report, The Future of Commercial Sustainability: Closing the Digital Gap for Emerging Commercial Insurance Risks, looks at a vitally important concept for the insurance sector – commercial sustainability. ITC Vegas 2022 discussions revealed three core tenets for the insurance sector to become more commercially sustainable: data, analytics, and ethics; responsible underwriting; and disrupting the insurance business model. Commercial sustainability is what customers want and what our planet needs, so it’s a critical discussion.

This article highlights one tenet of this valuable dialogue: data, analytics, and ethics.

Take a look at the full report, The Future of Commercial Sustainability: Closing the Digital Gap for Emerging Commercial Insurance Riskshere.

A complete definition of commercial sustainability and our opportunity

Our interpretation of commercial sustainability involves the convergence of two central concepts.

First, commercial refers to commercial lines’ insurance offerings for corporations, such as significant industrial, commodity, and energy companies undergoing an energy transition in their business and operational models. Secondly, sustainability relates to economic, environmental, and societal initiatives critical for establishing more sustainable capabilities.

Sustainability is not just environmental, though this is critical. Instead, it involves human, social, economic, and environmental factors – the four pillars of sustainability. In commercial lines insurance, this entails delivering sustainable value to commercial lines customers, employees, shareholders, and the broader communities that organizations interact with, consume resources from, and operate within.

Regarding The Future of Commercial Sustainability report and the ITC Vegas discussions that led to it, we particularly consider sustainability issues to hinge on climate risk, supply chain disruptions, and urban population explosion. However, within these areas, we know that there are additional layers of risk, particularly the risk of sustaining innovation, operational risk, and energy transition risk.

“True executive leadership in commercial sustainability involves recognizing that sustainability is not just about protecting the environment, but rather it’s about building a strong foundation for economic, social, and environmental wellbeing. It requires a deep understanding of the interconnectedness of these factors and a commitment to delivering sustainable value to customers, employees, shareholders, and the wider community. To achieve this, we must embrace innovation, manage operational risks, and navigate the complexities of energy transition while also addressing climate risks, supply chain disruptions, and urban population explosion. In short, commercial sustainability is about driving long-term success by balancing short-term objectives with a broader vision for a sustainable future.”

Sabine VanderLinden, CEO and Managing Partner, Alchemy Crew

Introducing data, analytics, and ethics

In insurance, we love data. Think back to the actuaries of old pouring over their actuarial tables of data, calculating probabilities to determine insurance premiums. And now, in the modern age, we have immense quantities of data that our forebears could never imagine. That data can help us meet our commercial sustainability objectives, but only if we understand, manage, and utilize this friendly beast in the context of broader sustainability ethics.

As an industry that offers risk management and protection products while handling billions of pounds in premiums, the insurance sector is responsible for influencing sustainable practices. Indeed, it’s an opportunity that will enable the mature insurance industry to weather the future. Consumers demand it, and data enable it.

The role of data in commercial sustainability in the insurance sector is both a solution and a challenge.

Commercial sustainability requires creativity, a shift in thinking, and a willingness to adapt your processes to support a brighter future, all whilst ensuring you still meet today’s demands. But how can we determine what’s sustainable without clear data supporting it? Too many still view sustainability as a liability, not an opportunity, which is why data, analytics, and ethics play such a critical role. They not only help us achieve our ESG targets and deliver more impactful value to customers, but they also bring about positive change and give meaning to our purpose.

Rocio Sarriegui, Global Content Director & International Strategy, InsureTech Connect

So much data, but is it good?

The Future of Commercial Sustainability reveals some fun and mind-blowing facts and stats about data. For example, IDC predicts that by 2025, the world will generate 462 exabytes (1 billion gigabytes) of data per day. That’s an impossible quantity to imagine, fueled by the Internet of Things and connected devices.

The sheer volume of available data is overwhelming. Determining which criteria are most relevant to safeguard companies and individuals and drive innovation in risk assessment, pricing, fraud detection, and loss reduction can be challenging. Deloitte suggests that most insurers are still in the early stages of data management maturity and need to make data more accessible, shareable, and actionable to realize its full potential.

While data and analytics offer solutions to closing protection gaps, many companies struggle with data management and cannot leverage their data assets’ full potential. Insurers are turning to new data sources, including sensors, analytical models, and external data aggregators, to improve the quality of their services across the insurance value chain, from customer segmentation to claims management.

Sean Rider, Chief Revenue Officer at One Concern, explains some of the issues: “Insurers buy data sources and integrate them into their business models, but we have not yet built up the components required to create repeatable value-generating insights. We’re leaving value and insights on the table but analyzing data sets in isolation.” Legacy constraints and silo systems often hinder insurers.

Data quality, integration, privacy concerns, bias, and complexity mean that data isn’t just part of the sustainability solution but also part of the problem if we cannot learn to handle big data more ethically and effectively. Insurances companies must willingly integrate data sources and manage the issues head-on.

Startups vs. incumbent giants

A Deloitte Center for Financial Studies survey of insurance companies found that most are in early-to-middle data analytics maturity stages, with only 6% reporting themselves as ‘pioneers’ with advanced data analytics. A sizeable 38% describe themselves as ‘explorers,’ with just basic reporting for operational metrics and some predictive modeling.

However, startups put data at the heart of their business, considering it a core asset and instrumental to building business infrastructure. This allows better and longer-term data monetization, especially in disrupted business models with new revenue streams.

Improved data sources, advanced analytics, and enhanced risk evaluation methods have the potential to narrow down the protection gap. By utilizing ethical and unbiased data sets, we can generate accurate insights, facilitate the deployment of more competitive pricing, improve insurance affordability, and deliver relevant outcomes for currently underserved market segments.

The ethical issue of data

As we rely on increasingly larger volumes of data sets, the issues of data ownership, associated rights, and data ethics are becoming critical. Businesses consume vast amounts of data daily, often without explicit knowledge of who owns it and how to use it ethically and efficiently. The rising number of penalties resulting from data breaches highlights this concern. Even within the narrower context of ESG data, there are ESG conundrums! Data is inconsistent and clouded in secrecy and lack of knowledge. There’s also the issue of data accessibility.

With new regulatory guidelines on the horizon, such as the EU Data Act, data providers will experience an impact on their business models. Data users will now require knowledge of the data’s origins, and data providers who prioritize security and transparency will have a competitive edge.

Given that, in the context of history rather than the microcosm of short-term efforts, we’re still in the earliest stages of taking advantage of the reams of data available; it makes sense to build ethics and sustainability into our monetization attempts. The emerging industry leaders in insurance are using data insight to build sustainable and ethical revenue-generating mechanisms that work alongside ecosystems of data partners to deliver new, customer-centric offerings.

As leaders in today’s data-driven world, we must address the critical issues of data ownership, associated rights, and data ethics. With the increasing reliance on vast amounts of data sets, we must understand who owns the data and how we can use it ethically and efficiently. The challenges of ESG data further add to the complexity of the issue. As regulatory guidelines evolve, we must prioritize transparency and security in our data models to stay ahead of the competition. At the same time, we must ensure that we are building ethical and sustainable revenue-generating mechanisms that work collaboratively with data partners to deliver customer-centric offerings. By doing so, we can create a brighter future for all stakeholders while driving long-term success for our organizations.”

Lisa Wardlaw, President of 360 Digital Immersion

Data is an essential tenet for the future of commercial sustainability…

…but it is one tenet. Data has a crucial role in advancing sustainability within the insurance industry. It empowers insurers to enhance risk assessment, develop sustainable products, prevent fraudulent activities, and encourage sustainable behavior among their customers – as long as the challenges are scaled. As a result, data significantly contribute to promoting sustainable practices in the insurance sector.

However, as our report, The Future of Commercial Sustainability: Closing the Digital Gap for Emerging Commercial Insurance Risks, explores, it sits alongside responsible underwriting and disrupting the insurance business model within insurance. Together, these three tenets will enable a sustainable future. InsurTech innovation demands it.

We look through our personal lens with empathy and motivation to do more for our families and friends. I say that we keep that same focus on building sustainability in every aspect of our work – through innovation and collaboration – with the same touch of compassion. Think about what we could accomplish if we kept the goal of a safer, cleaner, and better world as our guide and lens!

Susan Winkler, VP & Executive Director, CT IFS


Alchemy Crew customizes R&D and Commercialization Labs to fast-solve some of the most pressing challenges within the insurance and finance sectors. Using open innovation, ecosystem thinking, and digital experimentation, Alchemy Crew collaborates with established market players to speed the curation, validation, and commercialization of emerging technology ventures and de-risk partnership and investment activities. Our goal is to industrialize and democratize corporate venturing techniques to ease the multi-party deliveries of long-term sustainable unfair market advantages. The team works with leading insurance players, including Cigna, Nissay, Travelers, and Zurich, to name but a few.

Media Contact:
Scarlett Kwok
Alchemy Crew


Founded in 2016, InsureTech Connect (ITC) is the world’s largest insurtech event, offering unparalleled access to the largest and most comprehensive gathering of tech entrepreneurs, investors, and insurance industry executives from across the globe. From its inception, ITC has focused on providing exceptional experiences and a steadfast platform for connections, sharing of ideas and solutions, and amplifying new technology, thought leaders, and disruptors. Over the last 6 years, ITC Vegas has been attended by over 30,000 people from 65+ countries and continues to expand worldwide with the introduction of ITC Asia (Singapore) in 2022; ITC LATAM (Miami) launching in 2023, and ITC DIA Europe (Barcelona) in 2023.


Clarion Events operates over 180 events in 50 countries, from 15 offices in the UK, the US, South Africa, Brazil, Germany, Singapore, UAE, Indonesia, Hong Kong, and the Netherlands. Clarion can trace its roots back to 1947 and takes great pride in being one of the oldest independent event organizers in the UK.  More recently, the firm has developed an international portfolio of brands and now has interests in a number of global vertical industries, including energy, security and defense, electronics, technology, fashion, retail, gaming, and marketing. The teams at Clarion create uniquely effective and stimulating environments that can serve as a platform to build businesses, enhance customer relationships, and accelerate product awareness.

Media Contact:
Amanda Gochee
InsureTech Connect | 203-274-9218

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