Trenholm Palmer is the Director of Insurance Services & Solutions for Volvo Financial Services (VFS) in the United States market. He is responsible for VFS's commercial insurance operations and distribution across the heavy truck and construction equipment finance channels, spanning traditional, connected, electric, and autonomous insurance programs. Prior to VFS, he founded and ran New Light Research, which provided alternative data insights to large professional services firms with a focus on publicly traded financial institutions and re/insurance companies. He also served as an advisory resource to insurtech startups on formation, insurer and specialty intermediary negotiations, go-to-market strategies, and product distribution. Before this 7+ year entrepreneurial period, Trenholm spent 13 years across a variety of sales and business development leadership roles within commercial insurance brokerage and management consulting. He holds a Bachelor of Arts degree from Washington & Lee University and a Master of Business Administration degree from ISM, Paris.