Samuel is CEO and co-founder of Akur8. He started his tech career at IBM, where he spent 15 years in various international sales and sales management positions. He then joined Shift, an AI fraud detection Insurtech company, as Head of Sales. Samuel was instrumental in the successful internationalization of Shift, including in the US. After 2 years at Shift, Samuel decided to apply his Insurtech expertise by transitioning to entrepreneurship and co-founding Akur8, to disrupt the insurance pricing sector with Transparent AI.