Hanna founded a financial planning agency in 2014 focused on helping affluent families and businesses build tax efficient assets and protect their legacies. Realizing that the existing industry is slow, outdated, and built on expensive products, she founded Amplify in 2019 with the mission of building the first digital and customer-centric life insurance platform focused on helping consumers and adjacent financial industries build and access tax efficient wealth through transparent and low cost life insurance savings and investment plans.