Effi Fuks-Leichtag is the chief product officer at NEXT, overseeing product management and design. Effi brings extensive experience innovating and scaling organizations to NEXT. Before NEXT, Effi was the VP of consumer products at Yelp, where he managed the company’s consumer growth, core products, search, personalization, and other key initiatives. Before Yelp, Effi founded and led the product management teams at several startups (Fribiz, ExPOS, Kifi. Complete Labs).