Deana Murfitt is the COO of Artificial, responsible for shaping the evolution of the company, scaling business operations and growing the team.

Deana has worked for nearly 25 years in technology businesses across a variety of industries including lastminute.com, eBay and insurtech Flock.

She was the CPO at adtech Unruly, which she scaled to over 300 people across 22 global locations, exiting to News Corp for $176M in 2015.

She also coaches leaders at brands like LabGenius and Facebook through her own company, Breakfast People.

Deana lives in London with her husband, 4 teenage children and 2 rescue dogs.