David King is Co-CEO of Artificial, a leading provider of algorithmic underwriting technology to the Lloyd’s and global markets.

With two decades’ experience in the technology and insurance sectors, King has made significant contributions to modernising the industry.

He started his career in digital advertising before moving to the insurance space, with a strong focus throughout on innovative applications of new technology. After serving as Director of Sure Insurance Services, he ventured into entrepreneurship by founding the data applications company Data Stripes.

In 2013 he established Artificial with partner Johnny Bridges, serving as Chief Commercial Officer until 2023. He helped steer the company through its £8M Series A+ round in 2024 and established partnerships with AXIS, Convex, Chaucer, Aon and more.

King has also served as an Officer in the British Army and graduated from Cambridge Judge Business School.