A new series of reports that celebrates the startups shaping the future of insurance
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Welcome to the Forward50 Report Series

In spite of global insurtech investment falling in 2022, the percentage of deals in early-stage ventures (Series A and earlier) actually increased to 46% of total deals.

These are the companies that will ultimately shape the future of the insurance sector as their propositions gain traction and their businesses grow. 

Brought to you by InsureTech Connect and powered by our market intelligence partner, Sønr, the series of Forward50 reports will explore the most promising early-stage insurtechs across APAC, Europe, and the Americas. Each report includes a comprehensive ranking of the most exciting emergent startups in each region, as well as key trends that will shape each region’s future. 

We take great care in producing these reports, with a methodology that combines Sønr’s comprehensive global data and insurtech experience and the analysis and perspective of some of the insurance world’s leading figures across the value chain.

Our Methodology

There are two parts to our methodology:

1) Sønr proprietary technology

Sønr is the world’s number one open innovation and startup scouting platform designed specifically for the insurance sector.

Companies are scored using the Sønr Index – a proprietary scoring technology, which considers millions of data points across three criteria points in order to determine their propensity to succeed:



The key people across the business – taking in factors such as where they have studied, their   past involvement with startups or notable companies, their known network, and whether they are   considered experts in their field.


Including the core tech stack of the business, patents they have registered, the customer   problem they have overcome, and any exceptional tech or experience they have created.


Growth metrics such as downloads, partnership, investments and traction. And other   attributes including financials, market sizing and performance to date.

2) Independent experts

Once the list of companies that fit the crtieria is created, we recruit a group of world-class industry experts to act as judges.

Each judge has clear parameters to score an equal number of companies. We make sure each startup is critically evaluated and scored by at least three independent experts. We make the judges public. 

The result is a data-driven and verified list – our Forward50 list.  

Regional Reports

 The purpose of the Forward50 reports is to shine a light on the hottest startups from around the world with a series of three regional reports: APAC, Europe, and the Americas.

Each report will be launched at the corresponding events: ITC Asia, ITC DIA Europe, and ITC Vegas.

Asia Edition

Report Only

Launched at ITC Asia in Singapore, the Forward50: APAC Edition is a comprehensive ranking of the most exciting emergent startups in the region, together with some key trends impacting and driving the insurance industry.

Europe Edition

Report and Launch Event

The second in the series of Forward50 reports, the Forward50: Europe Edition report was launched with a splash at ITC DIA Europe. The report explores the region’s trends and showcases some of the key innovations shaping Europe.

Americas Edition

Report and Launch Event

Join us at the world’s largest gathering of insurance innovation, ITC Vegas (October 31 – November 2), for the launch of the Foward50: Americas Edition

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Mandalay Bay, Las Vegas

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